Everyone wants first dibs on their dream home, but unfortunately, you're up against plenty of other people who also want first dibs.
The Brisbane property market is heating up, and it shows no signs of slowing down.
This means that for premium properties, you are up against a lot of competition, making it harder and harder every day to snag your perfect home—always being out bid or outsmarted by your competition.
Off-market properties are deals that aren't yet listed on the market.
These hidden gems offer less competition and the potential for better negotiation power.
The key to unlocking these deals isn't luck, it's strategy.
The most effective way to find off-market opportunities is by building strong relationships with selling agents.
Here’s a five-step process to help you do just that.
Instead of spreading yourself too thin, narrow your property search down to one or two target suburbs.
Seek to have a strong understanding of property values, recent sales, and demand trends.
This information will come in handy when speaking with selling agents.
When they see that you know your stuff, they’ll take you more seriously and will be more likely to bring you off-market opportunities.
Once you have identified your target market, do your research on the agents that operate in the area.
Look at recent sales data and check which agents consistently sell properties similar to what you’re looking for.
Aim for five selling agents to target.
These are the people you need to build relationships with, as they are the most likely to have off market opportunities that fit your brief.
Call each agent on your target list and introduce yourself.
But remember, these agents are on the phone all day.
Be clear about your brief (type of property you're looking for, your budget, specifics such as number of bed and bath).
After you tell them what you're looking for, ask to be added to their database for off-market and pre-market opportunities.
Keep the call short, professional, and to the point.
Frequently attending the open homes of your targets allows you to do two crucial things.
First, you will develop a strong understanding of the market and the skills you need to appraise property.
Second, it gives you the opportunity to strike up conversation and build rapport with the listing agent.
This pounding the pavement is a time-consuming approach.
It will ensure selling agents think of you when off-market properties come up that suit your brief.
Building relationships with agents take time.
Persistence is key.
Keep in touch with your target list regularly—without being too pushy.
A simple check in call once or twice a fortnight will keep you top of mind.
Finding properties off-market is all about relationships.
By identifying the right agents, making contact, engaging with them in person at open homes and maintaining consistent follow up, you position yourself as the go-to buyer for off market deals.
If you don't have the time or patience to do the legwork, our expert buyer's agents can do the heavy lifting for you.
At Cobalt Property, we have relationships with more than 1200 agents in Brisbane.
We specialise in finding you your dream home before others even know it's available.
Get in touch today for a free strategy call.
